Good opportunities require good practices.
Our publisher and buyer relationships are designed around responsible lead-generation practices and clear operational expectations.
This page describes the screening standards for Steel & Soda partnerships. It is not a certification, legal opinion, or guarantee that any specific campaign or lead meets every legal requirement.
Publisher review
We ask publishers to explain their traffic methods, identify where consumer data originates, and describe how consent is obtained and recorded. Depending on the campaign, additional evidence and screening requirements may apply.
Consent & contact permissions
Publishers may be asked to supply sample opt-in pages, applicable permission language, consent evidence, and information about suppression and Do Not Call procedures. Requirements vary by channel, jurisdiction, and campaign.
Data stewardship
We seek to collect only information needed for evaluating and operating partner relationships, limit access appropriately, and document approved methods of data handling and delivery.
Responsibility shared by partners
Each party remains responsible for understanding and meeting obligations applicable to its own activities. Written partnership and campaign terms will govern approved operations.